It’s not just Rush: 98 Advertisers now fleeing from all right wing radio shows

March 10, 2012

Rush Limbaugh gave the right wing talk radio industry juice, and he just might be the cause of its demise. 98 advertisers so far have jumped ship from Rush Limbaugh’s show and other right wing stations due to the fallout from his 4 day long misogynistic attack on a Georgetown coed.


Daily Beast reports, “There are already tangible signs that the three dozen national and local advertisers that have pulled their ads from The Rush Limbaugh Show are having a financial impact.”

Premiere Networks distributes Limbaugh as well as a host of other right-wing talkers — they quickly sent an email out to its affiliates early Friday.

Think Progress reports:

Premiere Networks is circulating a list of 98 advertisers who want to avoid “environments likely to stir negative sentiments.”The list includes carmakers (Ford, GM, Toyota), insurance companies (Allstate, Geico, Prudential, State Farm) and restaurants (McDonald’s, Subway). As you’ll see in the note below, those “environments” go beyond the Rush Limbaugh show

“To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory. They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).’

The impact from Rush Limbaugh’s unrelenting assault is vast. In fact, the entire right wing radio industry could potentially go down with him. The money making industry thrived due to Rush Limbaugh’s highly controversial rhetoric – and now, they can thank him for its potential demise.

Three long decades of misogyny has poured out of his mouth endlessly into the airwaves. Given the demographics the advertisers actions could prove to be more than a hurdle for talk radio. Women aged 24-55 are the prize advertising demographic.

Daily Beast further  reports:

But this latest controversy comes at a particularly difficult time for right-wing talk radio. They are playing to a (sometimes literally) dying demographic. Rush & Co. rate best among old, white males. They have been steadily losing women and young listeners, who are alienated by the angry, negative, obsessive approach to political conservations. Add to that the fact that women ages 24–55 are the prize advertising demographic, and you have a perfect storm emerging after Limbaugh’s Sandra Fluke comments.

Advertisers are waking up. Extreme partisan views conveyed through the airways against their main targeted demographic, do not sell.

Image: CSMonitor

Tags: , , , ,

  • michael siwinski

    It’s about time. Maybe we can step forward and start to solve some of the real issues that we face instead of shilling for the corporate agenda. Just because it’s good for a corporate bottom line doesn’t make it good for the rest of us.

  • James

    Given reports that Rush has not been honest about the number of listeners I wonder how long before the lawsuits begin. I would think advertisers would be prudent in investigating the matter. Also, given the fact that advertising kits including demographics and “cume’s” are often sent by mail, I wonder if the show’s actions would constitute mail fraud?

  • 1justagirl2

    What false information. The stupidity is evident in advertising itself, spend some time studying that realm and you will find just how much it actually thinks of the human being, male or female. All are only a means to their ends.
    And the way law treats women and children and the elderly, please come on if it is only the old Europe white male who holds women with hatred, Everyone needs to wake up and at the least make it collective.
    A lot of these posts remind me of the scene in a well known movie with the arrivals of massive ships filled with aliens and all kinds of people went to the top of tall buildings to welcome them: they were blasted out of existence without a hello.

    Free Speech is simply Free Speech; everyone needs to remember that.

    • Blanche Starbong


  • eddieVroom

    The core problem as I see it is that the political discourse in this country has turned into a real-life internet flamewar and trollfest — and I place the lion’s share of the blame at the feet of right-wing talk radio as reinvented by Rush Limbaugh.

  • eddieVroom

    The core problem as I see it is that the political discourse in this country has turned into a real-life internet flamewar and trollfest — and I place the lion’s share of the blame at the feet of right-wing talk radio as reinvented by Rush Limbaugh.

  • Jane Doe

    I find it ironic that the “million moms” can scream about JC Penney hiring Ellen DeGeneres as a spokesperson and that’s OK but a vile, misogynistic rant by Rush being denounced by “liberals” (actually it is not a right/left, liberal/conservative issue) is wrong and that those who are complaining are stifling Limbaugh’s right to “free speech”

    Can anyone spell hypocrisy?

  • Jaybirdtime

    I believe he just slipped his mind, therefore it was just a slip of the tongue!

  • Bwebb11

    You welfare pinheads are driveling wishful thinking. Listen to Rush on a regular basis and you will see how misguided you are. Rush will gain more listeners and more advertisers than he has had in the past. Those leaving him will suffer. Capitalism is great. Taking Rush down, dream on.

    • Barbtice

      Let ALL biased ignorant, blowhard bigots ,on BOTH sides be eliminated from all media so people get only realnews unbiased and true, like we used to….Lets leave a country that our kids can be proud of again….

    • Jane Doe

      How much they paying you to post Bwebb11? It’s pretty obvious to anyone with half a brain that Limbaugh is going the way of Glenn Beck. Put a fork in the pig – he’s done.

    • Blanche Starbong

      I gave you a thumbs up. Yer so funnny.

  • Tom Bader

    keep the pressure on the advertisers to boot rush. Rush has made millions on hate and dividing people. Enough.

  • Cadnatural

    All I can say is ‘it’s about time’.

Related Posts