It’s not just Rush: 98 Advertisers now fleeing from all right wing radio shows

Rush Limbaugh gave the right wing talk radio industry juice, and he just might be the cause of its demise. 98 advertisers so far have jumped ship from Rush Limbaugh’s show and other right wing stations due to the fallout from his 4 day long misogynistic attack on a Georgetown coed.

 

Daily Beast reports, “There are already tangible signs that the three dozen national and local advertisers that have pulled their ads from The Rush Limbaugh Show are having a financial impact.”

Premiere Networks distributes Limbaugh as well as a host of other right-wing talkers — they quickly sent an email out to its affiliates early Friday.

Think Progress reports:

Premiere Networks is circulating a list of 98 advertisers who want to avoid “environments likely to stir negative sentiments.”The list includes carmakers (Ford, GM, Toyota), insurance companies (Allstate, Geico, Prudential, State Farm) and restaurants (McDonald’s, Subway). As you’ll see in the note below, those “environments” go beyond the Rush Limbaugh show

“To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory. They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).’

The impact from Rush Limbaugh’s unrelenting assault is vast. In fact, the entire right wing radio industry could potentially go down with him. The money making industry thrived due to Rush Limbaugh’s highly controversial rhetoric – and now, they can thank him for its potential demise.

Three long decades of misogyny has poured out of his mouth endlessly into the airwaves. Given the demographics the advertisers actions could prove to be more than a hurdle for talk radio. Women aged 24-55 are the prize advertising demographic.

Daily Beast further  reports:

But this latest controversy comes at a particularly difficult time for right-wing talk radio. They are playing to a (sometimes literally) dying demographic. Rush & Co. rate best among old, white males. They have been steadily losing women and young listeners, who are alienated by the angry, negative, obsessive approach to political conservations. Add to that the fact that women ages 24–55 are the prize advertising demographic, and you have a perfect storm emerging after Limbaugh’s Sandra Fluke comments.

Advertisers are waking up. Extreme partisan views conveyed through the airways against their main targeted demographic, do not sell.

Image: CSMonitor

  • http://twitter.com/Balkingpoints Balkingpoints.com

    #BoycottRush #media #news ; Effectively dumped, indeed. They’re all now saying “Keep our ads the hell off ALL those shows”.

    We’ve been citing for months, the growing strength of the Progressive WWW. This could not make it more clear. Unless these far-right talkers can effect a major reversal with a newly-spooked Corporate America, most are going to be off the air within weeks. What is the possible route to staying on with almost no revenue?

    Maybe they can all morph into Jimmy Swaggart…

    • http://www.facebook.com/people/Kenni-Judd/100001516154617 Kenni Judd

      Non-profits are begging that their FREE ads not be aired on the Limbaugh “show.”

      • http://www.facebook.com/people/Beed-Harphong/1175371322 Beed Harphong

        ahahahah! perfect!

  • Cusick8142

    It is actually HAPPENING. We are taking Rush down! And, like those statues of Saddam Hussein toppling, anyone who REALLY wants truth, justice and the American way, has to be feeling good right now!

    • lawrence

      Congratulations America on organizing your people to take a controversial radio host off the air for expressing his opinions. But before you rest on your laurels perhaps you can do something about the institutional discrimination that he stands for?

      • Supp 099

        As an American, thank you for saying that.

      • http://www.facebook.com/sonam.miller Sonam Miller

        That’s a little bit of a rhetorical leap there. This isn’t a free speech issue. Rush is free to hold and share whatever opinions he wants. This is a decision was made by advertisers and station managers in response to a public outcry of shared disgust. It’s a financial calculation. Rush took himself down, and it was long over due.

        Do we have bigger fish to fry? Without a doubt.

        • MichaelnotTChristian

          Let’s take down Bill O’Rielly next…….. He’s an embarrassment of riches…. He’s not even aware that the Moon causes Tides! Dunh, ”What makes the tides rise & lower, Dunh, you can’t explain that!….. Duuuuuuuh”

      • http://www.facebook.com/sonam.miller Sonam Miller

        That’s a little bit of a rhetorical leap there. This isn’t a free speech issue. Rush is free to hold and share whatever opinions he wants. This is a decision was made by advertisers and station managers in response to a public outcry of shared disgust. It’s a financial calculation. Rush took himself down, and it was long over due.

        Do we have bigger fish to fry? Without a doubt.

        • MichaelnotTChristian

          Let’s take down Bill O’Rielly next…….. He’s an embarrassment of riches…. He’s not even aware that the Moon causes Tides! Dunh, ”What makes the tides rise & lower, Dunh, you can’t explain that!….. Duuuuuuuh”

      • Carlosandthesunset

        Not saying there isnt discrimination but your painting with a pretty broad stroke. What institutional discrimination?

      • Sraaen

        This isn’t about “expressing his opinions”, it’s about calling a woman a “slut” and a “prostitute” for expressing hers.

        I always wonder about people who criticize other societies without identifying their own. Please tell us so we can better attain your perfect utopia.

      • Sraaen

        This isn’t about “expressing his opinions”, it’s about calling a woman a “slut” and a “prostitute” for expressing hers.

        I always wonder about people who criticize other societies without identifying their own. Please tell us so we can better attain your perfect utopia.

  • http://gplus.to/novenator novenator

    Like rats from a sinking ship

  • http://gplus.to/novenator novenator

    Like rats from a sinking ship

  • Groh43

    That is 98 out of 18,000. I do not believe the 18,000 number. He is going down.

  • http://www.facebook.com/profile.php?id=100001037408767 River Charbonneau

    The last 20 years has been such a waste politically…when we should have been moving on infrastructure improvements, gov’t reform, Pentagon waste, climate change preparation, etc. these bozos on the Right have gotten rich wasting our time and creating a false narrative among 25% of our population.

    We may never climb out of the hole they have created.

  • Cheena1ca

    GOOD! for them! The more that jump ship the better!! Enough of this neanderthal BS!! Let them all get back in their caves with their clubs and loincloths!!

  • Apples46007

    Do not get over confidence. They have a thousand way to morph $ support from the real reactionary wealth, ie Koch et al. You don’t think just advert money keeps these guys on the air

  • Nmeovdapeepl

    Well, la di da!! But as pointed out here, the real money for these shows is with the Kochs and others who want them to keep spewing hate, fear and the Republican Way. The other thing that will give us a respite is that they all spontaneously implode, hopefully on air….

  • Zach5045

    Rush should be proud. He is proving the conservatives right! The free market is finally correcting a problem. Bravo capitalism.

  • Jcraigc1957

    If you don’t like Rush, complain here: http://www.fcc.gov/complaints

  • http://www.facebook.com/people/Beed-Harphong/1175371322 Beed Harphong

    yeasss!

  • Jeff S.

    Free speech? Check. Tolerance? Check. Open minds? Check. Yeah, you lefties got it all covered.

    • skyshoes

      I like the new whiny “tolerant”, “open mind” faux worries of the teapublican screechers and yellers. *sob*. You need to find a new radio jock to run your party.

    • CrowleysGhost

      It’s hardly the fault of the ‘left’, Limbaugh himself has created his own mess, and it is advertisers that jumping ship. If the ‘left’ had any power he’d have been gone long ago. Anyone viewing the US political arena from a safe distance can see that there is no real ‘left’, just less far right.

    • Joseph Hemmingsworth

      If you express your right to free speech in a respectful manner, anyone will be tolerant and open minded. If you say a woman who may need birth control to regulate her period or help her with other problems, as is the case for man women, a slut for no good reason, then you don’t deserve to be spouting pure hate. You can say what you want without sounding like a dickhead.

    • http://pulse.yahoo.com/_MD76IWR6B74TOXRF2QOZPNIAVE Oland

      Slut.

    • http://twitter.com/christophla Christopher

      It’s the free market at work.

  • Jeff S.

    Free speech? Check. Tolerance? Check. Open minds? Check. Yeah, you lefties got it all covered.

    • skyshoes

      I like the new whiny “tolerant”, “open mind” faux worries of the teapublican screechers and yellers. *sob*. You need to find a new radio jock to run your party.

    • Joseph Hemmingsworth

      If you express your right to free speech in a respectful manner, anyone will be tolerant and open minded. If you say a woman who may need birth control to regulate her period or help her with other problems, as is the case for man women, a slut for no good reason, then you don’t deserve to be spouting pure hate. You can say what you want without sounding like a dickhead.

  • http://twitter.com/merk68 Craig Merkey

    please take all yer “conservative”, “christian”, attention seeking, megalomaniac’s with you… so we an move forward in a positive manor! !

    • Jane Doe

      you forgot misogynists and racists.

  • skyshoes

    Maybe the duped advertisers, advertising with a known liar, are finding out that the unverifiable “number of listeners” ( 20 million) the con has been touting is more like 3million, is a huge factor as well.

    “Premiere Radio Networks, Limbaugh’s national syndicator, estimated last year that 3.59 million people were in Limbaugh’s audience during an average quarter-hour of his program, based on a review of Arbitron’s piecemeal data about hundreds of stations.”

    http://www.washingtonpost.com/wp-dyn/content/article/2009/03/06/AR2009030603435.html

  • skyshoes

    Maybe the duped advertisers, advertising with a known liar, are finding out that the unverifiable “number of listeners” ( 20 million) the con has been touting is more like 3million, is a huge factor as well.

    “Premiere Radio Networks, Limbaugh’s national syndicator, estimated last year that 3.59 million people were in Limbaugh’s audience during an average quarter-hour of his program, based on a review of Arbitron’s piecemeal data about hundreds of stations.”

    http://www.washingtonpost.com/wp-dyn/content/article/2009/03/06/AR2009030603435.html

  • Xtreasonerx

    Thank god, he was such a hypocrite.

  • http://twitter.com/themope themope

    “… political conservations”?

  • Truth Squad

    If you want to know where all this right-wing media began, go Google ‘the Powell Memo’. It’s from a 1971 Nixon Supreme Court appointee, Justice Lewis Powell and it explains the corporate takeover of America, it’s think tanks (Heritage, Cato, PNAC, Americans for “Prosperity,” et al) talk radio, media and even professors and school text books.

    Google THE POWELL MEMORANDUM and learn how your democracy became a plutocracy. Occupy America.

  • Truth Squad

    If you want to know where all this right-wing media began, go Google ‘the Powell Memo’. It’s from a 1971 Nixon Supreme Court appointee, Justice Lewis Powell and it explains the corporate takeover of America, it’s think tanks (Heritage, Cato, PNAC, Americans for “Prosperity,” et al) talk radio, media and even professors and school text books.

    Google THE POWELL MEMORANDUM and learn how your democracy became a plutocracy. Occupy America.

  • quckan

    Your Source for Social News and Networking
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  • MichaelnotTChristian

    Rush just lit the fuse….. Now he should just jam it up his butt, and take off for Pluto! What took America soooooo long to wake up!!!!

  • Ezroll420

    Sponsors should relocate to e-sports what nice cool people

  • http://www.facebook.com/profile.php?id=526840323 Sean Holt

    good this guy is a complete and absolute idiot anyways and nut job.

    • http://www.facebook.com/karenfreemansmith Karen Freeman-Smith

      Glad to see the free market is finally working right!

  • http://www.facebook.com/profile.php?id=526840323 Sean Holt

    good this guy is a complete and absolute idiot anyways and nut job.

  • mikeyb58

    I wonder if Rush will be buried at sea, slid in from the deck of an aircraft carrier. He has someone of like mind waiting for him down there.

  • http://www.facebook.com/karenfreemansmith Karen Freeman-Smith

    Glad to see the free market is finally working right!

  • Artgum44

    Oh I am so glad we got one of these damned right-wingers out of our way. We are getting ever so much closer to the point where we can get down whenever and with whomever we want, and make someone else pay for it, just like the apes we evolved from! Word!

    • http://twitter.com/kreider65 Blanche Starbong

      Bird Bird Bird

    • http://twitter.com/kreider65 Blanche Starbong

      Bird Bird Bird

  • Steve
  • Cadnatural

    All I can say is ‘it’s about time’.

  • Tom Bader

    keep the pressure on the advertisers to boot rush. Rush has made millions on hate and dividing people. Enough.

  • Bwebb11

    You welfare pinheads are driveling wishful thinking. Listen to Rush on a regular basis and you will see how misguided you are. Rush will gain more listeners and more advertisers than he has had in the past. Those leaving him will suffer. Capitalism is great. Taking Rush down, dream on.

    • Barbtice

      Let ALL biased ignorant, blowhard bigots ,on BOTH sides be eliminated from all media so people get only realnews unbiased and true, like we used to….Lets leave a country that our kids can be proud of again….

    • Jane Doe

      How much they paying you to post Bwebb11? It’s pretty obvious to anyone with half a brain that Limbaugh is going the way of Glenn Beck. Put a fork in the pig – he’s done.

    • http://twitter.com/kreider65 Blanche Starbong

      I gave you a thumbs up. Yer so funnny.

  • Jaybirdtime

    I believe he just slipped his mind, therefore it was just a slip of the tongue!

  • Jane Doe

    I find it ironic that the “million moms” can scream about JC Penney hiring Ellen DeGeneres as a spokesperson and that’s OK but a vile, misogynistic rant by Rush being denounced by “liberals” (actually it is not a right/left, liberal/conservative issue) is wrong and that those who are complaining are stifling Limbaugh’s right to “free speech”

    Can anyone spell hypocrisy?

  • http://twitter.com/eddieVroom eddieVroom

    The core problem as I see it is that the political discourse in this country has turned into a real-life internet flamewar and trollfest — and I place the lion’s share of the blame at the feet of right-wing talk radio as reinvented by Rush Limbaugh.

  • http://twitter.com/eddieVroom eddieVroom

    The core problem as I see it is that the political discourse in this country has turned into a real-life internet flamewar and trollfest — and I place the lion’s share of the blame at the feet of right-wing talk radio as reinvented by Rush Limbaugh.

  • 1justagirl2

    What false information. The stupidity is evident in advertising itself, spend some time studying that realm and you will find just how much it actually thinks of the human being, male or female. All are only a means to their ends.
    And the way law treats women and children and the elderly, please come on if it is only the old Europe white male who holds women with hatred, Everyone needs to wake up and at the least make it collective.
    A lot of these posts remind me of the scene in a well known movie with the arrivals of massive ships filled with aliens and all kinds of people went to the top of tall buildings to welcome them: they were blasted out of existence without a hello.

    Free Speech is simply Free Speech; everyone needs to remember that.

    • http://twitter.com/kreider65 Blanche Starbong

      Wha?

  • http://profile.yahoo.com/MLVF3UWCLMN6QW6FW3IN5Z2R6A James

    Given reports that Rush has not been honest about the number of listeners I wonder how long before the lawsuits begin. I would think advertisers would be prudent in investigating the matter. Also, given the fact that advertising kits including demographics and “cume’s” are often sent by mail, I wonder if the show’s actions would constitute mail fraud?

  • http://twitter.com/hudson49 michael siwinski

    It’s about time. Maybe we can step forward and start to solve some of the real issues that we face instead of shilling for the corporate agenda. Just because it’s good for a corporate bottom line doesn’t make it good for the rest of us.

  • http://www.facebook.com/people/Beed-Harphong/1175371322 Beed Harphong

    yeasss!

  • MichaelnotTChristian

    Rush just lit the fuse….. Now he should just jam it up his butt, and take off for Pluto! What took America soooooo long to wake up!!!!