Rush Limbaugh gave the right wing talk radio industry juice, and he just might be the cause of its demise. 98 advertisers so far have jumped ship from Rush Limbaugh’s show and other right wing stations due to the fallout from his 4 day long misogynistic attack on a Georgetown coed.
Daily Beast reports, “There are already tangible signs that the three dozen national and local advertisers that have pulled their ads from The Rush Limbaugh Show are having a financial impact.”
Premiere Networks distributes Limbaugh as well as a host of other right-wing talkers — they quickly sent an email out to its affiliates early Friday.
Think Progress reports:
Premiere Networks is circulating a list of 98 advertisers who want to avoid “environments likely to stir negative sentiments.”The list includes carmakers (Ford, GM, Toyota), insurance companies (Allstate, Geico, Prudential, State Farm) and restaurants (McDonald’s, Subway). As you’ll see in the note below, those “environments” go beyond the Rush Limbaugh show
“To all Traffic Managers: The information below applies to your Premiere Radio Networks commercial inventory. They’ve specifically asked that you schedule their commercials in dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levin, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity).’
The impact from Rush Limbaugh’s unrelenting assault is vast. In fact, the entire right wing radio industry could potentially go down with him. The money making industry thrived due to Rush Limbaugh’s highly controversial rhetoric – and now, they can thank him for its potential demise.
Three long decades of misogyny has poured out of his mouth endlessly into the airwaves. Given the demographics the advertisers actions could prove to be more than a hurdle for talk radio. Women aged 24-55 are the prize advertising demographic.
Daily Beast further reports:
But this latest controversy comes at a particularly difficult time for right-wing talk radio. They are playing to a (sometimes literally) dying demographic. Rush & Co. rate best among old, white males. They have been steadily losing women and young listeners, who are alienated by the angry, negative, obsessive approach to political conservations. Add to that the fact that women ages 24–55 are the prize advertising demographic, and you have a perfect storm emerging after Limbaugh’s Sandra Fluke comments.
Advertisers are waking up. Extreme partisan views conveyed through the airways against their main targeted demographic, do not sell.