In a side-by-side TV ratings comparison, Trump does badly, bigly, compared to former President Barack Obama.
If you’re not a fan of football, you may not know that it’s now customary for the sitting president to do a television interview during the hours before the annual Super Bowl.
Variety reports that Trump sat down with Fox News personality Bill O’Reilly to do a 10-minute segment of The O’Reilly Factor that aired during Fox’s coverage of the pre-game events. The interview aired around 4 p.m. ET, and drew a 7.8 household rating according to Nielsen’s metered market overnight ratings.
It gives a good idea of what kind of interest American’s are showing in Trump. A close comparison of the ratings numbers comparing Trump to his predecessor, President Barack Obama, look pretty bleak for the former reality TV star.
President Obama’s last three pre-Super Bowl interviews drew overnight household ratings of 9.2, 10.2, and 11.5, respectively.
Obama’s first Super Bowl warm-up interview, held in 2009 with Matt Lauer of NBC, brought in an average audience of 21.9 million viewers according to Nielsen’s final count. The overnight household rating for NBC between 4:30 and 5 p.m. was 9.6.
In 2011, O’Reilly’s interview with Obama attracted an average audience of 17.3 million viewers.
After the final viewer numbers were tallied by Nielsen on Monday, Trump only scored 12 million viewers for his interview with O’Reilly during his first pre-Super Bowl sit down according to Deadline Hollywood.
Variety suggests that there may be a few factors the caused the current White House resident’s numbers to be so low. Perhaps it’s the partisan tension in the current political environment. Perhaps it’s because the Trump interview was aired a full hour before game time, as Obama’s interview was aired closer to kick off when people were already gathered for the start of the game.
It could also be that, despite the fact that the Orange One still insists that voter fraud is the only reason he lost the popular vote, perhaps we’re really just not that into him.
You can watch the O’Reilly interview below if you missed it. Nielsen ratings suggest you probably did.
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